Segmentation Motivation for Rural Tourism Activities

Question: Discuss about the Segmentation Motivation for Rural Tourism Activities. Answer: Introduction The research paper reflects about various methods and criteria to identify an event of an organization, along with the promotion of that particular event throughout the target markets. Study of recognizing and marketing an event to an individuals target market has been taken as the main theme of this study paper. Different kinds of event marketing methods, such as public aware via surveys, campaigns, social sites, to promote in the target markets have been broadly discussed in the paper. Various research and investigations have been taken by the researchers to observe the best technique for this development process, which have been discussed in this study paper. Different surveys evaluate the fact that there are certain things which help in identifying and marketing of an event throughout the concerned market areas. The paper gives the learner to gain the idea of recognizing or identifying different events of various companies, and the promoting techniques in many target markets (Solomon, 2014). The target market can be defined as the market, where a company wishes to sell its products and services, which require targeted customers, to which the marketing efforts are to be directed. Identifying and marketing a particular event for the company is considered to be one of the most vital processes to explore in the target markets. Getting the event successful is the event managers biggest achievement. There are six of the major steps, which can be considered to be most important while defining a particular target market. First is the understanding of the problem, which helps in finding out the desired issues while doing effective marketing of the selected event. Then next is the developing the desired perception of the customers regarding the purchasing of the products or services offered. Coming next is the identification of the person or individual those who will get benefitted from the offered provided by the firm (Ellul et al., 2015). Then, there needs to be effective thinking on the concerned event along with the selection of the target market. The internal environment needs to be verified in order to reduce or remove if any issue persists. Finally, wheat more can be added towards the selection of the event or the desired target market needs to be done. Recognizing an event, which may be a business dinner, or press conference, product launch parties, client appreciation parties, is the foremost part to promote in various target markets.There are seven of the crucial steps in recognizing a successful event for the concerned target market. First is the visiting time of the guests in that particular event of the company (Ozsoylev, 2014). This means, that, if the events are planned in a nice manner, then, the guests are seen to be entered at that event at starting time, instead of getting late. Secondly, the factor is off, an opinion of the people, which means that, making a friendly environment within the event community, which will make the guests enjoy mingling and feels happy. The third point of identifying an event is by noticing guests compliments about that particular event, whether they are enjoying or not. Availing foods, and drinks to the people make a well-complimented event in the target market (Rid et al., 2014). It is to b e recommended to the event planners, to choose a good quality of catering service, and event venue to make it more public interest. The events, which may be a business meeting, or promotional parties, new product launching, etc, are conducted by various target market, such as, seminars, surveys, and the social media. Next, comes the recognizing point of events, is by a presence of the co-workers and the other employees of the company (Gallagher, 2014). The event planner should make one person from that particular organization, to interact with each 5 to 6 invited clients or guests. The alliance of the event with the companys brand is considered to be a successful event. This is another view of recognizing a special event of an organization. Finally, it comes the time of guests feedback. After completion of the event, when good compliments achieved by the people, it means, that, the event is successful. Following up with the guests, invited, are to be done through a little survey kin d. This feedback gaining survey can be done via telephone, or sometimes, sending survey forms to the guests present there. The researchers say that, if the survey got successful, then, it can be identified by the advance feedbacks from the guests. So, these were the seven ways to identify or recognize events at various target markets (Rios et al., 2013). Whether the event is a client acquisition or a little cocktail party, it is beneficial to determine, whether the event got successful or not. Whatever the event is, it is the foremost important point to the market that particular event in corresponding target markets, to make it effective. A various event promoting processes are there, to conduct in the identical target markets. Firstly, the forceful description, which means, is providing the information of that particular event in a clear way, which indicates the time, venue, and the persons to be attending. Secondly, making the event hugely public aware, by means of social media. The event images videos, if uploaded and shared on the social networking sites, then, the public will get more noticed. More responses to reviews, emails, social chats, will be gained from the public, and hence, there will be more marketing within the target markets. Surveys, seminars, with event posters, leaflets, announcements if organized, then, the events will be heard by the public (Brogaard et al., 2014). Event-related videos, images if are shared by means of various social apps, such as, Skype, Google hangouts, LinkedIn, Facebook, etc, then, there will be clear idea of the event. It is the time of new era, and the world is busy in social chats and gossips. So, the internet and social media have been considered to be the best way of promoting an event throughout the target marketplace. Providing a registered process by means of social media acts as a powerful action of event marketing. For example, a prominent button, labeled as Register Here, in the event site, will attract public more to participate. Various International marketing researchers have analyzed that, E-mail marketing is one of the best and common processes of event advertising, and promoting in the target markets (Gruber et al., 2013). The event maker or planner, are recommended to collect a list of relevant peoples email id to present an invitation via mail. This process can also be done via text messages to the surveyed peoples. Attractive advertisements give the event planning a good reflection to t he viewers. Updating event news to the people via emails, and messages will generate more public responses. Positive feedbacks and reviews from the public will attract other newcomers to join the event. International marketing surveys reveal the there exists crucial requirement to recognize and market a successful event throughout the concerned target market (Getz and Page, 2016). Surveys have been conducted by well renowned IT Company of Australia that identifying the desired needs of the customer are of great importance for marketing the particular event. In order to execute effective marketing for any event such s meeting, conference, birthday celebration or reception party it becomes very important to generate strategies as per the needs of the customers as well as per the need of the targeted audience (Curme et al., 2014). Several marketing surveys are to be organized by the event maker, where, the surveyors will interact with public, face to face, and collect opinion feedbacks from them. Reminding the surveyed people by phone calls, text messages, e-mails, etc, will make the public remain in touch with the company. Positive results can be generated, means, people can participa te in that particular event, and hence, the companys event gets endorsed to the respective target markets. Conclusion The research paper critically evaluates that there are certain important things steps which need to be considered while recognizing and marketing for an event throughout the concerned target market. There are seven of the crucial steps in recognizing a successful event for the concerned target market and this is being reflected throughout the paper. The different opinion of people or the targeted audience regarding the arrangement of a particular event helps in generating strategies for the success of the concerned event. In order to recognize the particular event, developing the desired perception of the customers regarding the purchasing of the products or services offered is important. There needs to be effective thinking on the concerned event along with the selection of the target market. References Brogaard, J., Hendershott, T., and Riordan, R., 2014. High-frequency trading and price discovery.Review of Financial Studies,27(8), pp.2267-2306. 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